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scout brand to launch direct sales model bypassing volkswagen dealers
Scout Motors, a new brand from Volkswagen Group, plans to bypass traditional dealerships by implementing a 100% online direct sales model, aiming to enhance customer experience and control data. The upcoming Scout Terra and Traveler models will feature extended range engines, addressing range anxiety while competing in the full-size pickup market. With a focus on transparency and customer trust, Scout intends to reshape the car buying process, launching its vehicles in 2027 at a starting price around $60,000.